Top 5 Social Networking Apps on iOS in Nigeria for Q1 2024

In Q1 2024, the performance of the top five social networking apps on iOS in Nigeria showcased notable trends in downloads, active users, and revenue. The data, drawn from Sensor Tower, highlights the popularity and user engagement of these apps.

Telegram Messenger saw significant activity throughout the quarter. Weekly downloads fluctuated, starting strong with 87.3K in the first week of January and peaking at 102.7K in the second week. The app's weekly revenue showed a steady increase, culminating at around $6K in the last week of March. Active users remained consistent, starting at 626.6K and increasing to 662.1K by the end of the quarter.

WhatsApp Messenger maintained a solid position with weekly downloads ranging from 25.7K to 51K. Active users consistently grew from 1.69M at the beginning of January to 1.81M by the end of March, indicating strong user retention and engagement.

Facebook experienced varied weekly downloads, starting at 30.3K and fluctuating between 19.5K and 29.5K throughout the quarter. Weekly revenue saw modest figures, peaking at $1.6K in the second week of January. Active users remained stable, with a slight increase from 2.94M to 2.95M over the three months.

Messenger had a steady download rate, with significant growth in the last week of March, reaching 45K downloads. Active users showed a positive trend, increasing from 2.1M at the start of January to nearly 2.5M by the end of the quarter, indicating growing user engagement.

Signal - Private Messenger, while having the lowest numbers among the top five, maintained a consistent weekly download rate, ranging from 6.8K to 9.8K. Active users were stable, starting at 3.3K and ending at 3.3K, reflecting a dedicated user base.

These insights from Sensor Tower underscore the dynamic nature of social networking apps in Nigeria. For more detailed analytics and insights, visit Sensor Tower.